McVitie Medley
Dialogue 141 pitched for the print campaign for McVitie's new Medley bar, so Ogilvy Action - Digital stepped in to provide a digital side to their pitch. I developed the concept of the 'Medley Mixer'. Users could select ingredients to mix together to create a Medley bar, using the different ingredients that could be found in the different variations of the Medley bars. However, the user can never mix a bar as well as McVities.